When management is facing top-line strategic challenges that require a creative edge combined with analytical vigour and an action-orientation.

Auberon is specialised in the revenue-generating, business-building side of the profit equation. New market opportunities. Innovation. Sales growth.

We work with top and executive management on corporate and marketing strategy issues such as:

• Identification and development of new market and segment opportunities
• Development and refinement of company mission and identity
• Development of new business concepts, product (ranges) and brands
• Brand and product architecture and -positioning
• (Alternative) distribution channel development
• Category and/or brand revitalisation
• Consumer connection

As a natural extension of our work, Auberon also has developed a number of specialised initiatives:

• Tweens® - To connect with young consumers (12-25 yr. olds)
  A unique international platform for creating an on-going dialogue between professionals and young consumers and for developing breakthrough brand, product, distribution and marketing concepts targeting youth
  (NB: Tweens® was developed with Publicis Consultants for the Publicis Group)
• New Urban Families - Marketing beyond stereotypes and compromises
  A specialized initiative for closer connection with "New Urban Families" - a growing body of young family households whose needs & wishes aren't met by the mass standard or premium niche solutions on offer
• Sababa - To connect with ethnic consumers
  A customised approach to developing both group-specific and integrated marketing strategies for clients with multi-cultural consumer targets
• Beyond the Books - To bolster the effectiveness of investments involving brands
  A new, tailored approach for providing integrated brand strategy, (portfolio) transition plans and market share projections and for assessing the target brand and/or company value